Audigent and Nielsen launched today at the Music Biz Conference in Nashville, Tenn. their new service aimed at providing the advertising industry with an effectiveness boost: “What Audigent does is help optimize video ads and how they’re targeted on platforms like YouTube, Hulu andFacebook,” Audigent cofounder Joe Gosier explained. The proprietary platform can change backing tracks in ads thus targeting fans according to their genre and artist preferences. The solution was made possible through Audigent's access into Nielsen’s data set on music preferences,
Philadelphia based Jon Gosier started working on the project in December 2015. The investor/entrepreneur, once part of Ushahidi (a Kenyan nonprofit open source mapping company), added: “All ads have music in them, and people are engaged with music. By improving music in advertising, the advertiser can improve engagement.” As for artists, they are supposed to be central to the innovative platform, which they can log onto to monetize their music.
Audigent was self-funded after a $400,000 by Gosier, Shelton Mercer, Brian Brader and Drew Stein.