Public figures--be they artists, athletes, gamers, or celebrities--have a treasure trove of information at their disposal, numbers from nearly a dozen sources that chronicle everything from reach to income streams. Brands and companies, seeking a way out of the choke hold of platforms and programmatic ads, want to access audiences with verified interests and predictable engagement levels.
What unites them is data and a need to learn how to wield it. Quantified Culture, a Philadelphia and Los Angeles-based company bringing together veteran programmers, data scientists, and entertainment professionals, crafts AI-driven software products, advises on legal matters related to the data rights of Influencers, and offers a powerful toolkit to visualize and understand their data. It’s designed to help influencers, entertainers and athletes get a handle on where their income is coming from, how to maximize those opportunities, and discover corporate partners.
“Our goal at QC is not necessarily to introduce new tools into the market, but to actually work with managers who increasingly want in-house data science teams to better use the tools already available,” says Investor and Chairman Jon Gosier. We feel every entertainer, and definitely their managers, can benefit from more data-driven expertise in-house. QC offers services that help them better understand their world. Sometimes it takes hands-on support. Nothing about working with all these data sets is ‘set-it-and-forget-it’.”
Data can inform after the fact, letting a marketing or management team know what’s working and what’s not. “We combine all the data coming off these various platforms, like Instagram,Twitch, YouTube, even the cash flowcashflow statements, into one handy dashboard,” explains Gosier, who has been applying data science to the challenges of healthcare and entertainment for more than a decade. “We correlate these trends with news items or other happenings that shed light on, say, why sales spiked in a certain week...or where conversions are coming from. This makes it far simpler to grasp what’s been effective and why -- and what the effect was. We use our artificial intelligence models to ‘learn’ from the past to better anticipate future audience trends.”
And, thanks to AI’s ability to synthesize large and diverse data sets, QC can suggest possible future outcomes, giving a team focus among myriad possibilities. “We take historic patterns in audience engagement and revenue, for example, and offer insights that can help clients time a campaign optimally on social media, or figure out when it makes the most sense to unveil that new release or initiative,” Gosier notes.
“For instance, how did a basketball player’s last game, big endorsement, and most recent social media posts all add up to benefit or hurt his or her merchandise sales? Knowing this helps both the athlete and their team make smarter marketing decisions.”
In addition to insights, Quantified Culture can give rapid response legal advice to teams on content and other related matters. This instant access helps resolve thorny problems fast, before any opportunities are missed. Legal counsel is being provided by Jordan Rosenberg, Esq. and Simon Rosen, Esq. of the Law Office of Simon Rosen. Their legal team has over 30 years of experience and has provided many artists and entertainers with counsel around intellectual property, contractual negotiations, and related litigation for record deals, film distribution and ownership of rights. Their intricate understanding of the entertainment business and media landscape will help provide clients with advice on how to both protect and develop their brands. “Quantified Culture enables clients to better understand what new technologies can offer and how to maximize their ownership of communications with their audience,” explains Jordan Rosenberg.
“A big part of the new data economy is understanding all the nuance around legality and ownership of new data rights. It’s almost even more important than the technology. That’s why Jordan and his firm were the perfect group to collaborate with on this,” says Gosier.